PUMA is putting a great deal of focus and emphasis behind our women's business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women's training," said Adam Petrick, Global Director of Brand and Marketing for PUMA, in a statement. "Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign."Kylie teasedher new campaign on Snapchat just last week, showing off her head-to-toe branded look while keeping the sneakers concealed. The campaign launches April 1, so we'll just have to wait and see what other photos the E! star will release. In the meantime, we have these two ads and her social media teases.